MEDIA PLANET - How One Business Helps Fund Mental Health Programs
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WovenWell is a profit for good, wholly women owned company. Our goal is to support mental and emotional well-being, domestically and in developing countries, using local resources. While our initiatives are currently focused on The Republic of Ghana and New York, they will evolve to other countries and communities in need. WovenWell’s 2017 premier collection showcases the unique and fair trade made vibrant textiles handcrafted throughout Ghana with contemporary fashion. Our design and production process takes place in the United States in order to support our domestic workforce. Every purchase makes a difference, as 20 percent of profits are given back to fund mental health programs which we will continue to implement across the globe.
According to the WHO (World Health Organization), one in four people worldwide are affected by mental health issues. Globally, stigma runs deep. People who suffer from mental illnesses frequently become a burden on already exhausted resources. WovenWell utilizes community building to develop programs that give short and long-term patients and participants in local organizations; hope, purpose and skills. This demonstrates that affected people can positively contribute to society and break down the stereotypes associated with mental illness.
WovenWell’s efforts are also aimed at using local health care professionals to educate communities and encourage meaningful dialogue about mental health. Certain illnesses can be cured or mitigated if treated early and with the right care, effectively conserving both time and money. We believe in sustainable progress through creative collaboration. The emphasis is working in partnership with hospitals, their patients and the surrounding community, to build confidence and promote acceptance within society for individuals suffering from mental illnesses. As WovenWell continues its journey, the tag line “All Well & Good” will be self-evident in what the company and its partners achieve.
This initiative will be funded by the proceeds of the WovenWell Rainbow Project Collection to premiere at their pop up shop at PrideFest 2017 on Sunday, June 25, 2017. Located at Booth B21 between Jane and West 12th streets, from 11am to 6pm.
At the core of the WovenWell/Housing Works initiative is the Rainbow Belt, which was designed by Tamil Robinson, a classically trained textile and fashion designer. The belt is manufactured in the US. It features hand woven rainbow kente cloth on cotton webbing, with a classic nickel D ring buckle. The leather finish has a signature “W” stitch, representing the company name.
The belt will make its debut at this year’s PrideFest, where WovenWell will be positioned with Housing Works.
Along with other merchandise, twenty percent of the profits from the new Rainbow Project items will fund the ‘Work It’ series at Housing Works Community Centers.